Salvi Vivai, in close collaboration with Salvi-Unacoa commercial organization, will participate at 28^th edition of Macfrut, the international horticultural fair, in Cesena (Italy) on October 5^th – 7^th 2011. The exhibition represents an important international meeting, during which the complete panorama of materials, techniques and services for horticultural crops will be presented, an important occasion for Salvi Vivai to confirm its strawberry plant offer. In particular Cesena is not only the right place where Salvi Vivai can enforce the 18 years presence in the region concerning spreading and supporting strawberry production, but it is also the best opportunity to propose and to confirm once again the huge strawberry variety offer which comes out from the long research and marketing experiences. At Macfrut many varieties will be protagonists. Clery*, spearheads in Salvi Vivai production, confirms once again its value and importance for Italian Company; Joly*, characterized by a bright red color and a sweet flavor, has a very important potential for the future; Capri*, Ischia*, Linosa* and the new Zafir*, ever bearer varieties obtained by breeding programs of C.I.V. (Centro Innovazione Varietale®) with which Salvi Vivai holds an intense and successful cooperation. Rania* et Nabila*, suitable for Mediterranean climates and patented in 2010, will also be proposed giving further evidence of their quality and quantity features as the big size, sweetness and high unit weight of the berries. This exhibition is also the opportunity to present new varieties for the new year market, varieties whose most important features are taste, flavour, shape and size of berries. Salvi Vivai will exhibit in Hall B, stand 382/383.